DigiTech JamMan Looper Series Magazine Ad
Concert poster-inspired magazine ad promoting DigiTech's famous series of guitar looper pedals. Concept, copy, and illustration by Joel Jarrard.
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Lexicon MX Reverb Trade Magazine Ad
Trade magazine ad touting Lexicon's current sales success in the MI reverb effects market. The concept and copy are by Joel Jarrard.
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DigiTech RP355 Multi-Effects Processor Magazine Ad
I think this ad utilizes a compelling photographic image that visually explains the profound advantages that multi-effects processors provide as simply as possible. I collaborated with photographer Brian Twede on the execution of the visual concept. He shot the photos and I composited the final image. It's a simple and effective photographic representation of what DigiTech multi-effects pedals do. Most guitarists' pedal boards are large and messy, with 1\4-inch cables running everywhere, each different pedal requiring power supply.
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DigiTech JamMan Solo XT Magazine Ad
Consumer magazine ad aimed at guitar players in support of this Digitech new product launch. I worked with photographer and good buddy Brian Twede to execute the multiple exposure image. We had only one pedal and lined them all up as we went.
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DigiTech Whammy V Magazine Ad
The DigiTech Whammy is a famous guitar pitch-bending pedal that has changed the electric guitar soundscape for over twenty years. This ad features DigiTech's latest iteration, the Whammy V.
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DigiTech RP360 XP Magazine Ad
The RP360 XP is a multi-effects pedal for guitarists, a powerful tool for guitarists who need to dial in a wide variety of guitar sounds. 360° of guitar tones at your toes is an appealing concept for a bar musician that can’t invest thousands of dollars in different amplifiers or other effects. I wrote all copy, conceived and executed the visual concept. Product photography by Twede Studio.
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Goldener Hirsch Inn Aprés Ski Ad
This ad ran in the Park City Record to promote the boutique hotel's mid-mountain fine-dining service on the slopes of Deer Valley ski resort in Park City, Utah. Image is stock.
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Goldener Hirsch Inn "Fondue Haiku" Ad
With its award-winning fine-dining, the Goldener Hirsch Inn at Deer Valley offers a luxury respite from the rigors of alpine skiing half-way down the slopes. The "Fondue Haiku" concept was a light-hearted way to grab readers' attention in the Park Record, Park City, Utah's local paper. The Marketing Director received warm compliments from readers.
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AKG K175, K245 & K275 Ad Series #1
AKG believed their series of foldable studio headphones were underperforming. This is one of a series of ads created to push awareness of the products. The model was shot in-studio by Michael Schoenfeld, a frequent go-to Salt Lake City-based photographer. This model was dropped into an urban background in Photoshop.
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AKG K175, K245 & K275 Ad Series #2
AKG believed their series of foldable studio headphones were underperforming. This is one of a series of ads created to push awareness of the products. The model was shot in-studio by Michael Schoenfeld, a frequent go-to Salt Lake City-based photographer.
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AKG K175, K245 & K275 Ad Series #3
AKG believed their series of foldable studio headphones were underperforming. This is one of a series of ads created to push awareness of the products. The model was shot in-studio by Michael Schoenfeld, a frequent go-to Salt Lake City-based photographer. This model was dropped into an urban background in Photoshop.
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AKG K175, K245 & K275 Ad Series #4
AKG believed their series of foldable studio headphones were underperforming. This is one of a series of ads created to push awareness of the products. The model was shot in-studio by Michael Schoenfeld, a frequent go-to Salt Lake City-based photographer. I attempted to drop the model into what looks like an airport or retail setting.
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Goldener Hirsch Inn "Staycation" Ad
Primarily a ski destination, the Marketing Director at Goldener Hirsch needed to push rooms off-season. The September "Staycation" ad with the promotion was run in the Salt Lake Tribune to reach a local audience and offer a luxury getaway at a good price. The image was a convincing Photoshop job utilizing stock and local photography.
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Ogio 2002 Product Catalog
In 2002, I was the sole graphic designer at a small advertising agency in Salt Lake City called Cohezion Communications. It was just the three of us working out of our homes for the first few years. We were able to get this lucrative gig designing and producing the 2002 Ogio golf bag catalog. After we finished, the owners paid for a trip to Gettysburg to experience the battlefield. That trip inspired a life-long love of military history, and today, history documentaries are my favorite online content. I'm a nerd.
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DigiTech Ventura Vibe Ad
This print ad was designed as "key art" for the product launch of the DigiTech Ventura Vibe guitar pedal, which emulates the sound of sending one's guitar through a rotary speaker. It also includes a Vibrato mode. Love or hate it, I also designed the graphics on this pedal as well as the packaging. We ended up going towards a mid-century Las Vegas kind of feel – a Joker's Wild take.
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DigiTech iStomp Ad
The DigiTech iStomp is a new kind of technology. It allows a guitarist to change the effects on the "iStomp" by uploading new pedal software from his phone – it can theoretically be any sort of guitar effects pedal the user needs. High-level direction on this ad was to emulate Apple, as it required an iPhone to make it work. It also required some exposition on its functionality, which we tried to do in a visual way.
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dbx GoRack Product Demo
I was tasked with developing an online product demo that was hosted on the dbx GoRack product landing page. It was intended to roughly emulate how to operate the product and how its UI worked. I designed it and figured out how to program it using HTML, CSS and JavaScript. I think it provides potential users with a good understanding of what this product does and how it functions. You can open the active web demo by clicking here.
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SoundCraft Vistonics Mixer Product Demo
After producing the dbx GoRack online product demo, Harman tasked me with creating a series of online product demos that demonstrated in-depth product features in some of their highly technical products. The SoundCraft Vi Series of mixers are used in broadcasting and other large, multi-channel live sound applications. This little mini-app actually goes through great detail about the functionality of the touch-screens in their Vi Series mixers. You can run the demo by clicking here.
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BSS Tradeshow Touchscreen Interface
In past years, Harman and its subsidiaries would arrive at tradeshows with multiple heavy racks packed with rack-based audio processors. Users needed to experience both the front and rear panels of each rack-based module. Someone had the idea to replace these heavy racks with touchscreen interfaces. I was tasked with figuring out how to implement these racks with touchscreen TV monitors. I developed a series of what we called "Virtual Racks" that allowed users to inspect rack-based gear. Users could read descriptions and flip the device around to see the rear connection panels. This was a solution that saved the company thousands of dollars in shipping heavy racks around to different tradeshows around the world. We even did versions in Chinese.
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dbx Tradeshow Touchscreen Interface
In past years, Harman and its subsidiaries would arrive at tradeshows with multiple heavy racks packed with rack-based audio processors. Users needed to experience both the front and rear panels of each rack-based module. Someone had the idea to replace these heavy racks with touchscreen interfaces. I was tasked with figuring out how to implement these racks using HTML, CSS, Javascript and Flash (now deprecated). I developed a series of what we called "Virtual Racks" that allowed users to inspect rack-based gear. Users could read descriptions and flip the device around to see the rear connection panels. This was a solution that saved the company thousands of dollars in shipping heavy racks to tradeshows around the world. We even did versions of each in Chinese.
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Redline Distortion Virtual Guitar Pedal –
iStomp Application UI Design
The iStomp was a guitar pedal that was essentially a blank digital effects pedal. Users could buy new digital guitar pedal models online and install them on their iStomp, allowing it to function as a heavy metal distortion pedal or a pro-level reverb modulation effect. This particular model, the "Redline" distortion, sounded like a heavy, overdriven 80s guitar amplifier.
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PhaserBeam Virtual Guitar Pedal –
iStomp Application UI Design
The iStomp was a guitar pedal that was essentially a blank digital effects pedal. Users could buy new digital guitar pedal models online and install them on their iStomp, allowing it to function as a heavy metal distortion pedal or a pro-level reverb modulation effect. This particular model, the "PhaserBeam," sounded like a common phaser effect, which is the doubling of the original audio signal and making the copy slightly out of phase, giving it a warbly kind of sound.
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HalfPipe Distortion Guitar Pedal –
iStomp Application UI Design
The iStomp was a guitar pedal that was essentially a blank digital effects pedal. Users could buy new digital guitar pedal models online and install them on their iStomp, allowing it to function as a heavy metal distortion pedal or a pro-level reverb modulation effect. This particular model, the "HalfPipe Distortion," created a punk-rock, surfer distortion sound with spring reverb.
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HalfPipe Distortion Guitar Pedal –
iStomp Application UI Design
The iStomp was a guitar pedal that was essentially a blank digital effects pedal. Users could buy new digital guitar pedal models online and install them on their iStomp, allowing it to function as a heavy metal distortion pedal or a pro-level reverb modulation effect. This particular model, the "Blue Pearl Reverb," created a spacey reverberation with a shimmering underwater effect.
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DigiTech RP360 Product Packaging
This packaging was designed for the DigiTech RP360XP Multi-Effects Processor with Expression Pedal. Iconography on the side panel provided a simple visual representation of notable product features while maintaining a clean, uncluttered design.
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dbx 676 Tube Microphone Preamp
Channel Strip Product Interface Design
I had the pleasure of working with the dbx product engineering team to design the face screenprinting of their most recent addition to their rack-based professional recording portfolio. I had previously designed dbx's brand guidelines and was able to apply them to the face of their recording product. I own two of these, have recorded through them multiple times, and they sound great!
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AKG K872 Closed-Back Studio Reference Headphone Packaging
The AKG K872 are the brand’s latest flagship, closed-back studio reference headphones designed for high-end recording studios and professional audio engineers. The price tag is a hefty $1499, so the marketing team felt that the packaging needed to reinforce to the buyer that they made a wise investment. The production specs were equally high-end: 6-colors, including a flood dull aqueous coat with a contrasting, high-gloss spot UV ink.
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Digitech FreqOut Natural Feedback
Creator Guitar Pedal
In live performance situations, most are looking to minimize the effects of feedback on sound. The Digitech Freqout does the opposite—it senses which audio frequencies are feeding back and pumps those up, resulting in some gnarly guitar distortion on demand, without having to risk hearing loss.
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JBL 104BT Bluetooth Desktop Reference Monitors
JBL has always been at the forefront of producing accurate, coveted studio reference monitors for professional studios. The 104BT is designed for the exploding home studio demographic—and they’re wireless.
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DigiTech Polara Reverb Guitar Pedal
The design of this guitar pedal and its closely related packaging is heavily inspired by early-twentieth century art nouveau graphic design. The style also translated perfectly to the psychedelic concert posters of the late-60s — a fine direction if you’re trying to appeal to rock musicians. There are also nods to the robot in the classic film “Metropolis” and the late-70s rag “Heavy Metal.”
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DigiTech Obscura Delay Guitar Pedal
Back in the 70s and 80s, guitar pedals donned very straightforward industrial design, with the model number and name in a nondescript typeface on a sterile color background. In the 2000s, guitarists began opting for boutique pedals built by small, independent shops and sporting the kind of art you might find on a silkscreened concert poster. DigiTech is one of the longest-lived guitar effects pedal brands out there. The decision to “art-up” their newer pedals has won back a lot of users who had given up on the brand over a decade ago.
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Digitech FreqOut Natural Feedback
Creator Guitar Pedal
In live performance situations, most are looking to minimize the effects of feedback on sound. The Digitech Freqout does the opposite—it senses which audio frequencies are feeding back and pumps those up, resulting in some gnarly guitar distortion on demand, without having to risk hearing loss.
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DigiTech JamMan Express T-Shirt
People often give out t-shirts at tradeshows that no one would ever wear in real life. This is an attempt to create a campy t-shirt that promotes DigiTech’s latest guitar looper pedal. AND, I like to think it could be worn in public without tarnishing one’s carefully crafted hipster mystique.
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Joe Morley’s Southern Style BBQ Logo Design
This is a logo I created speculatively for a small, independent barbecue restaurant located in Midvale, Utah. I tried to instill it with a down-home, country feel – after all, the best barbecue in the world comes out of small, independent, southern outfits.
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Vocalist Brand Logo
Vocalist was a short-lived brand and subsidiary of Harman Professional that created vocal processors for live musicians. It included a little auto-tune and automatically generated vocal harmonies that sounded pretty realistic. The intent was to create a classic music brand with mid-century vibes, akin to Fender or Gibson.
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Digitech FreqOut Natural Feedback
Creator Guitar Pedal
In live performance situations, most are looking to minimize the effects of feedback on sound. The Digitech Freqout does the opposite—it senses which audio frequencies are feeding back and pumps those up, resulting in some gnarly guitar distortion on demand, without having to risk hearing loss.
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